Cambodia-basedInternationalGrowth&ResearchFirm.

Research. Strategy. Creative. Media. Experience. AI Analytics. Under one roof.

One team.
From the question to the result.
No handoffs. No dropped context.
No one leaving the brief midway.

See the group→ See the process→
Brands served across the group
How an engagement runs

From the question to the result.

Four steps. One team from the first to the last, so nothing is lost between them.

01

Brief

Problem definition

Align on the business challenge, the decision needed, and the outcome that matters.

Deliverable
A shared, decision-ready brief.
02

Research

Insight mining

Uncover the evidence, behaviours and tensions that reveal where growth can come from.

Deliverable
An evidence base and an actionable insight read.
03

Strategy

Commercial direction

Turn insight into positioning, priorities and a plan for investment.

Deliverable
An actionable commercial strategy and an investment plan.
04

Execution

Implementation and tracking

Bring the strategy to market, learn in real time, and improve performance.

Deliverable
Live work, performance tracking and next-step recommendations.
The Mantra Quartet

Every great business runs on a Mantra.

A core principle behind every decision. Ours has four parts.

i.

Our Mantra

By Design

Insight → Strategy → Scale. Every brief follows this principle. No exceptions.

ii.

Our Market

Southeast Asia

Cambodia-anchored, regionally fluent, globally informed.

iii.

Our Mandate

Growth that compounds

We build brand, demand and commercial momentum that gets stronger over time.

iv.

Our Method

Precise

Every client gets the full firm. We choose our partnerships with intent.

The Group

Four companies.
One thread.

Strategy and research set the direction. Brand, creative, media and social take it to market. Kolytics turns the brief into a scored creator shortlist. Immersa brings it to life on the ground. One connected group, not four separate engagements.

01

StratMantra

Strategy · Research · Growth

Growth strategy, consumer and market research, and analytics. One lead partner from the first question to the final result.

Explore StratMantra
02

The Kulture
Circle

Brand · Creative · Media & Social

Brand, creative, media and social, shaped by culture and creator intelligence. Strategy turned into work people see, share and remember.

Explore The Kulture Circle
03

Kolytics

KOL & AI Campaign Platform

Maps and scores creators against your brief. The platform behind faster shortlists and better creator decisions.

Open Kolytics
04

Immersa

Events & Experiences

Events, experiences and activation that bring strategy into the real world. From retail moments to brand experiences people feel.

Explore Immersa

From research and strategy to creative, creators, measurement and experience. One accountable line.

StratMantra · Market Research & Growth

Research that turns questions into decisions.

Most research ends at the report. The research team moves on, leaving the brand team with a deck but no clear problem to solve, no actionable insight and no decision to make. At StratMantra, the same team frames the business question, runs the research and builds the strategy.

Every study begins with the decision it needs to inform and ends with a clear commercial next move.

Illustrative decision briefPremium segment

The business decision matrix

The business decision

Should we enter the premium segment?

The evidence Insight mining

Category size. Consumer demand. Price elasticity. Competitive context. Cultural context.

The strategic choice

Where to play, who to win and what the offer needs to stand for.

The execution case

Brand, creative, creators, media and experience built around the strategic choice.

What gets measured

Demand, brand metrics, retail performance and ROI.

One team from StratMantra carries the question from evidence to execution to impact.

Illustrative, not client data.

Research modules53 modules · 8 decisions · 7 methods

Eight questions clients arrive with.
Fifty-three modules to answer them.

Cambodia’s number one research agency. Start from the decision you need to make, or from the method that answers it.

What decision are you making?
Understand the market

Should we enter, and with what?

Who buys, and why?

Will it work before we spend?

What price, and which portfolio?

Is it working?

What is happening on the shelf?

What does our own data say?

Does the programme work?

Talking to a few people, in depth.

Asking many people the same questions.

Watching what people actually do.

Testing choices against each other.

Reading what is already published.

Online, social and marketplace data.

Your own sales and customer data.

What this module answers

New capability

Market sizing and structure

How big the category is, how it splits by segment, channel and region, and where it is growing.

Choose the question. We select the method.Face to face, tablet-based fieldwork in Cambodia, aligned with the ICC/ESOMAR International Code.

The capability

Designed, conducted and
analysed in Cambodia.

Evidence built for commercial decisions, delivered with the discipline of a global firm and the speed of a partner based in Phnom Penh.

53

Research modules published, across eight decisions and seven methods

2

Working languages on every instrument, Khmer and English, written before a project is awarded

100%

Analysis, synthesis and strategy done by StratMantra. Never subcontracted, never outside our environment

ESOMAR

Fieldwork aligned with the ICC/ESOMAR International Code

Every number above is about StratMantra, not about a partner we hire.

The discipline

What stands behind the 53 modules.

Quality and governance

Documented quality control

Interviewer training, pilot testing, progress reporting, sample achievement tracking, and independent back checks with documented validation. Every study states its sample design and its limits.

Research ethics

Informed consent standards and recognised professional research ethics, with every respondent anonymised. Instruments are back-translated and interviewers are briefed and validated before a single interview runs.

Data confidentiality

Handled by named senior people under NDA, held inside our own environment, and returned or destroyed at project close.

Cambodia, in person

Face to face and tablet based in Khmer, and through our proprietary online panel, with quotas set province by province. Fieldwork where the sample requires it, not only where it is easy and inexpensive to reach.

Phnom PenhKandalSiem ReapBattambangPreah SihanoukKampong ChamTbong KhmumKampong SpeuKampong ChhnangKampong ThomTakeoPrey VengSvay RiengKampotKepKoh KongPursatBanteay MeancheyOddar MeancheyPailinPreah VihearStung TrengKratieRatanakiriMondulkiri

All 25 provinces and the capital.

Sectors we do research for

Sectors we do research for: Banking, Microfinance, Fintech and mobile money, Insurance, FMCG, Beverages and beer, Food service and QSR, Retail and e-commerce, Beauty and personal care, Nicotine and tobacco, Garment and footwear, Agriculture, Construction and property, Automotive, Energy and solar, Logistics, Telecommunications, Hospitality and tourism, Gaming and resorts, Healthcare, Education, Technology, Development and NGO.

The architecture

How a research project actually runs.

One evidence base, read three ways

Every questionnaire covers three things: your brand on its own, your competitors on their own, and the market both sit in. One study gives you a brand diagnostic and a market view, instead of two.

Triangulation by design

What consumers say is never analysed in isolation. Survey and qualitative findings are checked against the internal sales and transaction data, and against what a structured store visit observes. Where the three disagree, that is the finding we call an insight worth pursuing.

Instruments written before the work starts

Questionnaires, guides and screeners are drafted in English and Khmer before a project is confirmed. That is why our timeline is shorter than a regional agency’s. The setup week normally spent on translation and scripting has already happened.

Senior led, start to finish

The person who designs the study analyses it and presents it. There is no handover to a junior team after the sale, because there is no junior team.

A proprietary analytics platform,
not a spreadsheet.

Survey, transaction, retail and campaign data fuse into one live evidence base, not four decks that do not reconcile. Synthesis that takes an agency three weeks takes us days, so the topline lands while the decision is still open.

And it stays live after the study closes. The question that arrives three months later, a new market, a price move, a competitor launch, is answered against everything we already know, in days, rather than scoped as a new project.

An agency hands over the report and the project closes. We keep the file open.

The deliverables

What you have at the end. And what comes after.

Management topline

The answer to the decision, in time for the meeting it was commissioned for

Full report

Findings, evidence and recommendations, ranked and sequenced

Prioritised action plan

What to do first, second and third, with Base, Recommended and Growth investment scenarios costed against it

Clean anonymised data files

Yours to keep, in a format your team can reopen

Codebook and banner tables

So any number in the report can be traced to the question that produced it

Final instruments

Every questionnaire and guide as fielded, in both languages

Analysis specification

How the data was weighted, cut and tested

Facilitated workshop

The session where your team decides what to do, not a report handover

The last row is the difference.

Most research studies end when the deck is emailed. Ours starts there.

And what comes after

Foundation

The first study

The baseline: the modules you selected, at the scope you chose

Measurement

From the study onward

Brand and customer tracking in waves, quarterly competitor, price and promotion monitoring, mystery shopping cycles, and one dashboard that consolidates every wave

Decision support

On demand

Concept and pack testing before you commit the money, catchment studies when you are choosing a new site, employee and franchisee research as the network grows

Execution support

On demand

Brand, creative, media, social, creator selection and live experience, all in house. The team that found the evidence also builds and runs what it points to

Evidence, decision, execution, and the number at the end. One team owns all four.

The Kulture Circle · Brand, Creative, Media & Social

Creative that
earns its place
in culture.

The Kulture Circle is the group’s brand, creative, media and social agency. We use culture and creator intelligence to make work people choose to watch, share and buy.

Every campaign starts with the people it needs to reach. Never with a borrowed template.

One flexible creative system, built around the brief.

01

Brand

Identity & designNaming, visual identity systems, packaging and brand guidelines.
Brand worldsArt direction, photography, film direction and key visuals.
Cultural intelligenceTrends, subcultures and the context that shape the work.
02

Creative

Campaign developmentPlatform ideas, tactical campaigns and launch campaigns.
Content productionFilm, photography, motion, statics and short-form video.
CopywritingOriginal writing, transcreation and tone of voice.
03

Media & Social

Media planning & buyingChannel strategy, investment allocation and buying across digital, out-of-home, TV, radio and print.
Social managementContent calendars, community management, paid social and platform-native formats.
Performance reportingReach, engagement and cost by channel.
Kolytics · StratMantra’s proprietary AI tool

AI powered platform
that profiles
every KOL against
your brand brief.

Kolytics is StratMantra’s proprietary AI tool. Using backend AI analytics it matches, profiles and scores every creator in the index against your campaign and your business objective, plans the shortlist and the spend behind it, and provides a detailed evaluation report once the campaign concludes.

Every KOL gets a score out of 100, built from the AI analytics and your objective, so a shortlist can be argued with rather than taken on trust. Sometimes a smaller KOL delivers the bigger impact. A follower count is not a media plan.

See the demo below↓ Brief a KOL campaign
Kolytics demo

The live demo scores the creator index against a brief in real time, and it needs a wide screen to read. Open stratmantra.com on a laptop to run it.

Kolytics by StratMantra
DiscoveryShortlistsCampaigns Powered by StratMantra AI

Find the room for your brand, in seconds.

Cambodia’s creator market, mapped and scored by our own engine: platforms, cohorts, cities and tiers. Write a brief and watch it rank.

0
Profiles indexed
0
Combined reach
0
Cities covered
0
Cohorts
Brand briefThe engine scores and ranks creators against it

Ready

Illustrative product simulation, not live records.
Immersa · Events & Experiences

Where brands meet
consumers, on the ground.

Immersa is the experience lead of the group. Events, experiential and activation, delivered on the ground across Cambodia with its own crew and vendor network.

Experience is where a client sees it happen in front of people.

Sectors served across the group

BankingFMCGHospitalityRetailFood & BeverageAutomotiveEmerging Brands

Formats and production disciplines the group runs.

Experience
  • Experiential design: concept, spatial and set design, fabrication, guest journey
  • Brand launches: product launches, press and media events, retail openings
  • Immersive formats: pop-ups, showrooms, exhibitions
Events
  • Corporate and trade events: conferences, dealer and distributor meets, award nights
  • Consumer events: festivals, sponsorship activation, partner events
  • Hospitality and guest management: invitations, RSVP, on-site flow
Activation & Production
  • Retail and field activation: sampling, in-store, roadshows, provincial coverage
  • Production management: venues, permits, vendors, staging, AV, crew
  • Brand ambassadors and promoter teams: recruitment, training, reporting
Who We Are

The people behind
StratMantra.

  • Different industries. Different markets. One constant.
  • Understand the problem first. Build the solution second.
  • That is what we bring to Cambodia.
  • With structure. With intent.
50+ Years combined operator experience

Fortune 500 companies. Big 3 consulting. Global creative and planning agencies. Startups built from the ground up. Beverages, foods, apparel, personal care, automobile, and retail.

Build Cambodia · A StratMantra initiative

Build Cambodia.
One enterprise at a time.

Our investment in Cambodia’s future. Our heart and our resources behind it.

Cambodia’s next generation of enterprises is being built right now. The ones that last are the ones with structure behind them, and that is the part most founders cannot buy yet.

  • At costNo margin on anything we do.
  • Zero feeNo management fee, for the whole engagement.
  • Full firmResearch, strategy, creative, media, measurement.
Apply for Build Cambodia→ Connect with the team→
Eligible businesses Solves a real problem. Creates local economic impact. Shows ambition beyond survival. Adds to Cambodia’s story, not just its own.
Careers

Come build with us.

If our Mantra sounds like yours, there’s a seat at this table. We don’t hire for roles. We hire for conviction. If you’ve read this far and it feels familiar. That’s the point.

Open seats · 7

  • 01Business Development Manager1 opening
  • 02Business Development Executive2 openings
  • 03Research Director1 opening
  • 04Research Manager1 opening
  • 05Interns2 openings
FAQs

Questions we get asked.

What clients in Cambodia ask us first. If your question is not here, ask it.

What it costs

Who you are dealing with

What we can do

How the work runs

Why us

What does a market research study cost in Cambodia?

Cost is driven by four things: sample size, whether interviewing is face to face or online, how many provinces are covered, and category incidence. A provincial face-to-face study costs materially more per interview than a Phnom Penh online one, because interviewers travel and incidence is lower. We quote itemised, so you can see what each element costs and remove any of them.

Are you based in Cambodia?

Yes. StratMantra Marketing Co., Ltd. is registered in Cambodia with the Ministry of Commerce, registration 1000616439, and operates from Phnom Penh with Khmer and English speaking teams. Research is designed, run and analysed here, not routed to another market.

How do you run four verticals? Is it one team stretched across all of them?

Four dedicated teams, not one. Research is run by researchers, media by media planners, creative by art directors and planners, experience by producers. Each vertical has its own client servicing and its own leadership, with a track record in that discipline. What is shared is the brief and the insight, so the creative, media and experiential plans are built on the same jobs to be done the research validated. Nothing is re-briefed and nothing is lost in translation between one team and the next. We are not finished when the plan is approved. We are finished when the business impact shows up, and that is our definition of done.

Do you follow international research standards?

Fieldwork is aligned with the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics. Instruments are back-translated, interviewers are briefed and validated, and every study states its sample design and its limits.

Which research modules do you run?

Fifty-three, in eight groups. You can read them two ways: by the decision you are making, or by the method that answers it. The decision lens comes first, because that is how a brief arrives. Should we enter, and with what? Who buys, and why? Will it work before we spend? What price, and which portfolio? Is it working? What is happening on the shelf? What does our own data say? Does the programme work? The full list is in the module browser above.

What sectors do you cover?

Twenty-three categories, weighted to the economy Cambodia actually has: Banking, Microfinance, Fintech and mobile money, Insurance, FMCG, Beverages and beer, Food service and QSR, Retail and e-commerce, Beauty and personal care, Nicotine and tobacco, Garment and footwear, Agriculture, Construction and property, Automotive, Energy and solar, Logistics, Telecommunications, Hospitality and tourism, Gaming and resorts, Healthcare, Education, Technology, and development and ngo. The research modules are category agnostic, so if yours is not on that list the method still is.

Do you do development sector research?

Yes. Baseline and endline surveys, KAP studies, beneficiary and community feedback, programme monitoring and outcome measurement, needs assessment and public opinion polling. We do not run counterfactual impact evaluation, which is an evaluation economist's work, and we say so rather than take the brief.

How is a creator selected for a KOL campaign?

Creators are scored, not picked from a follower count. The brief is weighted to the cohorts that carry it, then every creator in the index is scored on cohort fit, tier, reach and city. A brief goes in and a ranked shortlist comes out, with the score for each one shown.

Do you work in Khmer?

Questionnaires are written and back-translated in Khmer, with read-aloud administration where literacy requires it. Analysis, debriefs and deliverables are produced in English and Khmer.

Can you run fieldwork outside Phnom Penh?

Yes. Interviewing runs face to face on tablet across the provinces, with quotas designed province by province rather than assuming a national online sample represents the country. Online density outside the capital is too thin to carry a national read on its own.

Do you work outside Cambodia?

Yes. Through our partner network we deliver across Asia Pacific, with dedicated offices in Cambodia, India, Dubai, the United States and Canada. That network is how international experience reaches Cambodia, and the analysis stays with us wherever the work runs. StratMantra itself is dedicated to one market. A single team of expatriates and Cambodians, based here, runs everything from fieldwork to the final workshop, end to end.

Can you work with our global agency or head office?

Yes. We run studies white-label for global agencies and for head offices that need Cambodia coverage, to their instrument and their reporting template, or to ours. The deliverable carries whichever brand the engagement requires.

Do you only do research, or can you run the whole programme?

Both, and that is the point. The same team that designs and analyses the research writes the strategy and briefs the creative, media and experience work. There is no handoff between the firm that found the insight and the firm that acts on it.

What makes you call yourselves the number one research agency in Cambodia?

Three things, and all three are checkable.

Range. Fifty-three research modules across consumer, commercial, brand and customer research, organised into eight decisions and seven methods, published in full on this page.

Depth. Every questionnaire, guide and screener is written by us in Khmer and English before a project is awarded. Fieldwork runs face to face and tablet based across Phnom Penh and the provinces and through our proprietary online panel, all aligned with the ICC/ESOMAR International Code. Analysis, synthesis and strategy are done by StratMantra and never subcontracted.

End to end. The finding does not stop at the report, because brand, creative, media, social, creator selection and live experience all sit inside the same group. We sell the decision, and then we execute it. That is the part no research house in Cambodia can match.

The Brief

We ask questions before we say yes.

Not because we’re difficult. Because that’s what good work requires. Bring us the decision you are stuck on, what you have already tried, and what a win looks like.

Who we say yes to

We work with people who are building seriously.

If the ambition is real, we want to hear it. And we’ll go all in.

  • 01Leadership teams tired of noise.
  • 02Founders who mean it.
  • 03Brands that know they’re capable of more.
  • 04International businesses who know Cambodia demands a local playbook.
  • 01Leadership teams tired of noise.
  • 02Founders who mean it.

Brands served across the group

KiaVespaAEONHondaKhmer BeveragesZYN KiaVespaAEONHondaKhmer BeveragesZYN KiaVespaAEONHondaKhmer BeveragesZYN KiaVespaAEONHondaKhmer BeveragesZYN

If it lights a fire in our room,
you’ll hear from us within 24 hours.

hello@stratmantra.com